Results-Driven Blogging for Big and Small B2B Brands

A session at Content Marketing World 2011

Wednesday 7th September, 2011

3:30pm to 4:30pm (EST)

Blogs are all the rage, but then again, a blog is just a tool…and you better make sure you use it correctly. Listen to how Alison Bolen has taken the sascom voices blog to new levels through:

Content planning for multiple blogs
Balancing content strategies across a large number of blogs
Coaching bloggers about content strategy
Growing a corporate blogging program with a content strategy in mind

About the speaker

This person is speaking at this event.
Alison Bolen

Editor, blogs & social content for SAS; work shifter; folk music fan; mom of 3 kids in carseats; wife of hillbilly dreamer. Opinions mine, not my employers. bio from Twitter

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Time 3:30pm4:30pm EST

Date Wed 7th September 2011

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