Wednesday 7th September, 2011
3:30pm to 4:30pm
Most successful marketers can create editorial topics and relevant stories for their target audience; however, implementing editorial planning on a global scale can be challenging. This session will describe Intel’s journey of transforming its Enterprise marketing from launch-led campaigns to topic-driven communications. Pam Didner will share stories of Intel’s successes and failures – from creating a corporate editorial calendar to implementing the calendar at the local level – and she’ll offer key take-away strategies that will help your company globalize their stories and messages.
Global Integrated Campaign Manager- Intel. BTB is my passion, yoga is my muse. It does not pay to get discouraged. Keep moving forward. bio from Twitter
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