Harnessing the Power of Participation Creation

A session at Content Marketing World 2011

Wednesday 7th September, 2011

3:30pm to 4:30pm (EST)

In this session, Drew Davis will show you how today’s new media landscape has turned every brand into powerful storytellers exactly like the early days of branded soap operas. Everything old is new again. Every brand is a media company, with a valuable audience and a set of distribution channels only previously available to the biggest brands in the world. Davis will show you how to harness the power of your brand to partner with new talent, media companies and even your competitors to tell compelling stories, drive business and grow your brand. No brand is an island and you can’t do it alone.

About the speaker

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Andrew Davis

The difference between a good #marketing strategy and a bad one lies in the questions you ask. Author of Brandscaping: Unleashing the power of partnerships bio from Twitter

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Time 3:30pm4:30pm EST

Date Wed 7th September 2011

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