Wednesday 7th September, 2011
3:30pm to 4:30pm
In this session, Drew Davis will show you how today’s new media landscape has turned every brand into powerful storytellers exactly like the early days of branded soap operas. Everything old is new again. Every brand is a media company, with a valuable audience and a set of distribution channels only previously available to the biggest brands in the world. Davis will show you how to harness the power of your brand to partner with new talent, media companies and even your competitors to tell compelling stories, drive business and grow your brand. No brand is an island and you can’t do it alone.
The difference between a good #marketing strategy and a bad one lies in the questions you ask. Author of Brandscaping: Unleashing the power of partnerships bio from Twitter
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