Wednesday 7th September, 2011
3:30pm to 4:30pm
Professional services firms are, perhaps, the most in need of creating and distributing great content. Why? Because they don’t have actual products to sell. They sell their collective but intangible brain power. The way they convey their expertise in print and online is absolutely critical for them to attract and retain new business.
In this session, AJ [coming all the way from the Amsterdam, The Netherlands] will educate us on how you can truly transform your professional services business through content marketing.
You will learn:
Why taking a closer look at your staff can uncover hidden content gems
How you can turn the existing traditional communication channels into targeted and integrated content marketing masterpieces
What you have to do to create killer content with clients, instead of creating unread content pieces for clients
Why it is essential to not only provide the tools but get your people in the content marketing mindset
How to cost effectively use outside resources to take your content marketing strategy to the next level
If you are in the professional services industry this is the session that will teach you how to also transform your Firm into a Content Factory!
Passionate Content Marketer - Creative Connector, Storyteller, Moderator / Speaker & Founder of Y Content & Co-founder of Content Marketing Fast Forward #CMFF bio from Twitter
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