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Content Marketing Metrics: Justifying Content Marketing Spending

A session at Content Marketing World 2011

Thursday 8th September, 2011

9:45am to 10:45am (EST)

In this session, we’ll discuss how to measure and generate a positive return on your content investment. Your content should be multi-channel to generate a positive return on investment for your content strategy as customers use multiple sources (i.e. online, social, print, mobile and broadcast) to consume information and content. In fact, they typically use several content sources before making a purchase decision. We will discuss how to integrate media platforms while matching the appropriate content to the media platform to take advantages of the strengths and weaknesses of each. Keeping in mind the business objectives of your content plan, we will discuss best practices on how to measure the effectiveness of each platform with marketing analytics. You’ll hear how companies are measuring ROI across print, online, mobile, social and more.

About the speakers

This person is speaking at this event.
Lynne Esparo
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Shaku Selvakumar

Poet. Writer. IBMer. Digital & Content Strategist. Impact Blog Editor.Grappling with work, life & that fine balance. Opinions my own. I stand by my tweets. bio from Twitter

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Cam Brown

Founder and President, King Fish Media. Looking to read more on media, politics, and to find new humorists. bio from Twitter

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Gordon Plutsky

CMO at integrated marketing agency focused on content marketing to generate real returns across all (online, print, social, mobile) media channels. bio from Twitter

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Jay Baer

The most re-tweeted person in the world among digital marketers. Author + speaker + Prez of consultancy & media company @Convince http://convinceandconvert.com bio from Twitter

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When

Time 9:45am10:45am EST

Date Thu 8th September 2011

Short URL

lanyrd.com/shczg

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Books by speaker

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  • Youtility: Why Smart Marketing Is about Help Not Hype

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