Thursday 8th September, 2011
9:45am to 10:45am
Two years ago, Jonathan decided to make content strategy a “personal crusade” at Dell. Now, as Dell’s Director of Online Transformation for Public & Large Enterprise Marketing, Jonathan is putting content strategy front and center in the Dell.com redesign process.
In this session, Jonathan will go through all the steps that Dell followed in putting together a web content strategy that works, complete with takeaways and actionable next steps.
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