How to Develop a Content Strategy that Works

A session at Content Marketing World 2011

Thursday 8th September, 2011

9:45am to 10:45am (EST)

Two years ago, Jonathan decided to make content strategy a “personal crusade” at Dell. Now, as Dell’s Director of Online Transformation for Public & Large Enterprise Marketing, Jonathan is putting content strategy front and center in the Dell.com redesign process.

In this session, Jonathan will go through all the steps that Dell followed in putting together a web content strategy that works, complete with takeaways and actionable next steps.

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Jonathan Byerly

Changing the world, one website at a time bio from Twitter

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Time 9:45am10:45am EST

Date Thu 8th September 2011

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