Storytelling Techniques Learned from Hollywood

A session at Content Marketing World 2011

Thursday 8th September, 2011

9:45am to 10:45am (EST)

How Homer, Luke Skywalker and Harry Potter Can Help Us Be Better Marketers

The true magic of content marketing happens when we find a compelling story. And just like Joseph Campbell wrote in “The Hero’s Journey” the themes of all our stories are similar because what we share as humans is universal. So, as Content Marketers what can we learn from the great stories and storytellers of our time. From the classic story structure, to modern screenplay formats to episodic television – let’s explore. Robert Rose – chief troublemaker at Big Blue Moose and Strategist In Residence at CMI digs deep into his English Lit and Hollywood Screenwriter background to share his story – and how the master storytellers can help us to be better marketers.

About the speaker

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Robert Rose

Helping marketers be storytellers | Chief Strategist @ CMI | Author Managing Content Marketing | Analyst @ Digital Clarity Group | Speaker | Troublemaker bio from Twitter

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Time 9:45am10:45am EST

Date Thu 8th September 2011

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