Thursday 8th September, 2011
11:15am to 12:30pm
Marketing experts from some of the most regulated industries in business – healthcare, insurance and finance – talk about how they produce content in their fields. Panelists will shares some of their best anecdotes and outline rules of the road when creating content with federal regulators (as well as their customers) in mind. What internal processes can help handle the external regulations? What are the common mistakes? What are some examples of great content in a regulated world?
MedCity Media founder. Tweeting about healthcare, starting a startup, fatherhood & the Cleveland life (in no order). bio from Twitter
Marketing communications, social media and web marketing for Westfield Insurance bio from Twitter
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