How to Create Attention, Interest and Sales with Infographics

A session at Content Marketing World 2011

Thursday 8th September, 2011

11:15am to 12:30pm (EST)

How can you convey a complex message to an audience whose attention span has been reduced to the time required to read 140 characters? Use a picture. Or, more accurately, an infographic. The imbalanced equation of too much information and too little time has led marketers to rediscover this classic form of communication. But what makes for an effective infographic and how can a marketer derive maximum business results this type of content? Joe Chernov, VP of Content Marketing for Eloqua, and co-developer of award winning infographics will explain in this session.

About the speaker

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Joe Chernov

VP of Content Marketing for Eloqua. Former chair of WOMMA member ethics panel. Words are my own, for better or worse. More here: http://about.me/jchernov bio from Twitter

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Time 11:15am12:30pm EST

Date Thu 8th September 2011

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