Thursday 8th September, 2011
2:00pm to 3:15pm
The proliferation of smartphones, iPads, and Tablets are driving increased expectations among consumers—now they expect to great content while they are on the go. But before you run off and develop a new app, join Morgan Stewart as he shares insights from recent research conducted for ExactTarget on how consumers consume marketing content on mobile devices, what they do as a result, and how approaching mobile as a platform instead of a channel is helping marketers improve their marketing results across the board.
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