Thursday 8th September, 2011
2:00pm to 3:15pm
There has been a revolution in the way consumers relate to all forms of content. They have become active, mobile and very demanding — in what they want, how they access it and when and where they want it.
So to be relevant to consumers, a single piece of content needs to be presented, packaged and delivered in many ways. The mass audience has atomized; that means you have to “atomize” your content — customize it to different media, in different places, at different times to make it meaningful to the greatest number of individuals.
Andrew Susman of Studio One Networks will demonstrate some of the ways his company redirects its content — in form, platform, length and style — to engage users on their terms.
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