The Content Rules for Marketing Executives

A session at Content Marketing World 2011

Thursday 8th September, 2011

3:15pm to 4:20pm (EST)

How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?

Now for all you executives…how do you plan, resource and operationalize content marketing in your organization?

Well, good thing we have the two authors from the hit book, Content Rules, to tell us just how to do that in this fun, informative Q&A session.

About the speakers

This person is speaking at this event.
C.C. Chapman

Marketing Consultant and Professional Creative

This person is speaking at this event.
Ann Handley

Head of Content here at ‘Profs. People seem to like my writing: http://www.contentrulesbook.com http://www.annhandley.com bio from Twitter

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Time 3:15pm4:20pm EST

Date Thu 8th September 2011

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Books by speaker

  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
  • Amazing Things Will Happen
  • Content Rules

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