Thursday 8th September, 2011
3:15pm to 4:20pm
How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?
Now for all you executives…how do you plan, resource and operationalize content marketing in your organization?
Well, good thing we have the two authors from the hit book, Content Rules, to tell us just how to do that in this fun, informative Q&A session.
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