Conversion Conference

it's all about conversion

31 speakers

22 sessions

Day 1 Wednesday 30th November 2011

• 9:30am Mobile & Real Time Optimisation

  presented by Amy Africa and Rob Jackson

• 10:15am Turbo-Charging PPC & Display Landing Pages

  presented by Rob Jackson, Guy Levine and Kai Radanitsch

• 10:15am The Science of Split and Multivariate Testing

  presented by Karl Blanks and Vicky Brock

• 11:45am SEO and SEM versus CRO – Tactics for Optimising Both Search & Conversion

  presented by Rob Jackson, Richard Baxter and Patrick Altoft

• 11:45am Where’s my Conversion? Conversion Tracking in a Multichannel World

  presented by Vicky Brock, Craig Sullivan and Jeff Greenfield

• 1:45pm Confessions of a Conversion Rate Optimiser

  presented by Jim Sterne and Bryan Eisenberg

• 2:30pm Adaptive Content & Behavioural Targeting – Individual Websites for Bigger Potential

  presented by Rob Jackson, Charles Nicholls and Graham Cooke

• 2:30pm E-Commerce Best Practices

  presented by Vicky Brock, Stephen Pavlovich and Paul Rouke

• 4:00pm Why won’t you buy? Finding and eliminating Conversion Blockers

  presented by Rob Jackson and Karl Blanks

• 4:00pm Video, Animation & Rich Media

  presented by Vicky Brock, Scott Harmes and Susan Hallam

• 4:45pm Panel Discussion: CRO, SEM & SEO – Find the synergies, find the potential!

  presented by Rob Jackson, Guy Levine, Patrick Altoft and Stephen Pavlovich

Day 2 Thursday 1st December 2011

• 9:30am Decision Triggers – Brain Science & Conversion

  presented by Mike Potts and André Morys

• 10:45am Keynote: Praxeology – Lessons from a lost science

  presented by Rob Jackson and Rory Sutherland

• 11:30am Campaign Management and its effect on the conversion rate

  presented by Mike Potts and Alan Coleman

• 11:30am The top 6 Email conversion mistakes nearly everyone makes

  presented by Rob Kerry and John Ekman

• 12:00pm Engaging Content… that converts

  presented by Mike Potts and Richard Falconer

• 1:30pm CRO Case Study: How and why Domino’s Pizza adopted CRO techniques

  presented by Jim Sterne and Paul Francis

• 2:20pm 10 E-Commerce bloopers you don’t want to make, but probably are…

  presented by Mike Potts and Michael Summers

• 2:20pm Understanding and Acting on Conversion Metrics

  presented by Rob Kerry and Martin Newman

• 3:45pm The Top Tool Kit of the Conversion Experts

  presented by Craig Sullivan, Mike Potts and Ben Jesson

• 3:45pm User Experience & Design for Conversion

  presented by Phil Guilfoyle and Nikki Rae

• 4:45pm Rapid Fire: Live Landing Page Critiques

  presented by Rob Jackson, Stephen Pavlovich, Paul Rouke and Rob Kerry

26 known attendees