Wednesday 30th November, 2011
9:30am to 10:15am
Why is your established online strategy not transferring well to mobile? What are the important factors (and what aren’t) in determining how to increase your mobile conversions? What delivers results, how do you deal with “abandons” and save up to 60% of them? What should you be tracking? For anyone currently active in mobile, or planning to be, this is a keynote session you really cannot afford to miss. You’ll hear why your mobile conversion strategy has to be different and pick up the tips and tricks you need to put it in place.
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