Wednesday 30th November, 2011
10:15am to 11:15am
A/B testing is full of surprises! How can signups actually increase after removing a signup form? Does the navigation bar work better on the left or on the right? Which magical words can increase every CTR? Find out how to make website optimisation a continuous, long-term activity and which sort of tests work best to define these. But beware, the experts in this session will also show you a more negative side and illustrate some of the challenges and risks that come with testing.
Chairman, Conversion Rate Experts
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