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The Science of Split and Multivariate Testing

A session at Conversion Conference

  • Karl Blanks

Wednesday 30th November, 2011

10:15am to 11:15am (GMT)

A/B testing is full of surprises! How can signups actually increase after removing a signup form? Does the navigation bar work better on the left or on the right? Which magical words can increase every CTR? Find out how to make website optimisation a continuous, long-term activity and which sort of tests work best to define these. But beware, the experts in this session will also show you a more negative side and illustrate some of the challenges and risks that come with testing.

About the speakers

This person is speaking at this event.
Karl Blanks

Chairman, Conversion Rate Experts

This person is speaking at this event.
Vicky Brock

Co-Founder, Highland Business Research

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Conversion Conference

England England, London

30th November to 1st December 2011

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When

Time 10:15am11:15am GMT

Date Wed 30th November 2011

Short URL

lanyrd.com/smphd

Official event site

conversionconference.co.uk

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