The Science of Split and Multivariate Testing

A session at Conversion Conference

  • Karl Blanks

Wednesday 30th November, 2011

10:15am to 11:15am (GMT)

A/B testing is full of surprises! How can signups actually increase after removing a signup form? Does the navigation bar work better on the left or on the right? Which magical words can increase every CTR? Find out how to make website optimisation a continuous, long-term activity and which sort of tests work best to define these. But beware, the experts in this session will also show you a more negative side and illustrate some of the challenges and risks that come with testing.

About the speakers

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Karl Blanks

Chairman, Conversion Rate Experts

This person is speaking at this event.
Vicky Brock

Co-Founder, Highland Business Research

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Conversion Conference

England England, London

30th November to 1st December 2011

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Time 10:15am11:15am GMT

Date Wed 30th November 2011

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