Wednesday 30th November, 2011
11:45am to 12:45pm
Improving your conversion rate means analysing what happens before a person even lands on your website. In this session we show you how you can maximise conversion volume, not just conversion rate, by using SEM and SEO to make the most of website inventory and generate more attention and higher CTR for your search results. You will learn how optimising Rich Snippets, Google Shopping (stars) and the use of special characters, amongst others, will have a positive impact on your sales funnel.
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