SEO and SEM versus CRO – Tactics for Optimising Both Search & Conversion

A session at Conversion Conference

Wednesday 30th November, 2011

11:45am to 12:45pm (GMT)

Improving your conversion rate means analysing what happens before a person even lands on your website. In this session we show you how you can maximise conversion volume, not just conversion rate, by using SEM and SEO to make the most of website inventory and generate more attention and higher CTR for your search results. You will learn how optimising Rich Snippets, Google Shopping (stars) and the use of special characters, amongst others, will have a positive impact on your sales funnel.

About the speakers

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Rob Jackson

Founder, Conversion Thursday UK

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Patrick Altoft

Director of Search, Branded3

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Richard Baxter

Founder & Director, SEOgadget

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Conversion Conference

England England, London

30th November to 1st December 2011

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Time 11:45am12:45pm GMT

Date Wed 30th November 2011

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