Confessions of a Conversion Rate Optimiser

A session at Conversion Conference

Wednesday 30th November, 2011

1:45pm to 2:30pm (GMT)

With three best-selling books and more than 15 years of conversion optimisation experience under his belt, Bryan Eisenberg is legendary for his work is persuasion architecture, persona development and conversion rate optimisation. In this tell-all keynote, he reveals the intimate secrets that few insiders ever get to hear. Glimpse into the history of CRO and understand what will happen to this discipline in the future. Learn from almost two decades of successes and failures — why Bryan thinks most marketers are still in the dark ages in terms of conversion and testing, and how his simple three-step formula has streamlined the testing process for some of the most successful companies on the web. If time permits, we put Bryan in the hotseat when he opens up the session for a no-holds-barred question and answer period that could transform the way you think about online marketing.

About the speakers

This person is speaking at this event.
Jim Sterne

Founder, eMetrics Marketing Optimization Summit

This person is speaking at this event.
Bryan Eisenberg

Professional Speaker, Best Selling Author, Consultant

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Conversion Conference

England England, London

30th November to 1st December 2011

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Time 1:45pm2:30pm GMT

Date Wed 30th November 2011

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Books by speaker

  • Social Media Metrics
  • Always Be Testing
  • Call to Action

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