Wednesday 30th November, 2011
1:45pm to 2:30pm
With three best-selling books and more than 15 years of conversion optimisation experience under his belt, Bryan Eisenberg is legendary for his work is persuasion architecture, persona development and conversion rate optimisation. In this tell-all keynote, he reveals the intimate secrets that few insiders ever get to hear. Glimpse into the history of CRO and understand what will happen to this discipline in the future. Learn from almost two decades of successes and failures — why Bryan thinks most marketers are still in the dark ages in terms of conversion and testing, and how his simple three-step formula has streamlined the testing process for some of the most successful companies on the web. If time permits, we put Bryan in the hotseat when he opens up the session for a no-holds-barred question and answer period that could transform the way you think about online marketing.
Sign in to add slides, notes or videos to this session