Adaptive Content & Behavioural Targeting – Individual Websites for Bigger Potential

A session at Conversion Conference

Wednesday 30th November, 2011

2:30pm to 3:30pm (GMT)

Every user is different: their prior knowledge of the website or subject matter, interests etc. vary greatly. Websites that don’t take this into account are wasting enormous potential. Learn how adaptive interactions can be used to design a persuasive conversion path, and how to create methods of implementing successful adaptive interactions without being annoying or invasive. Discover the best practices for moving from testing and content targeting to automated relevance targeting, how to set up short term and long term testing and targeting planning goals and how to align those goals with your internal organisational structure and culture.

About the speakers

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Charles Nicholls

Founder, SeeWhy

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Graham Cooke

Managing Director & Founder, QuBit Group

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Rob Jackson

Founder, Conversion Thursday UK

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Conversion Conference

England England, London

30th November to 1st December 2011

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Time 2:30pm3:30pm GMT

Date Wed 30th November 2011

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