Wednesday 30th November, 2011
2:30pm to 3:30pm
Every user is different: their prior knowledge of the website or subject matter, interests etc. vary greatly. Websites that don’t take this into account are wasting enormous potential. Learn how adaptive interactions can be used to design a persuasive conversion path, and how to create methods of implementing successful adaptive interactions without being annoying or invasive. Discover the best practices for moving from testing and content targeting to automated relevance targeting, how to set up short term and long term testing and targeting planning goals and how to align those goals with your internal organisational structure and culture.
Managing Director & Founder, QuBit Group
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