Wednesday 30th November, 2011
4:00pm to 4:45pm
The web is turning from a static text based medium to a video- and animation- based medium. With the explosive growth of YouTube, marketers have just recently begun to wake up to the power of video and animation to increase visitor engagement. Done properly, adding video and animation to your landing pages can increase conversion rates dramatically. Bring your questions and explore how adding these powerful tactics can create compelling, powerful and memorable interaction. Learn about the promises — and pitfalls – from veterans in the field, and see examples of both good and bad uses of these tools.
Creative Consultant, DoubleClick Rich Media by Google
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