Decision Triggers – Brain Science & Conversion

A session at Conversion Conference

Thursday 1st December, 2011

9:30am to 10:15am (GMT)

We think people make online decisions based on logic and rational thinking, but research on unconscious mental processing shows that whether people decide to register, buy, or take action on a site depends mostly on unconscious factors. Andre Morys will explore what neuroscience can tell us about the brain and the decision making process and explain how this impacts website conversions.

About the speakers

This person is speaking at this event.
André Morys

CEO, Web Arts AG

This person is speaking at this event.
Mike Potts

Group MD, Elisa Interactive

Sign in to add slides, notes or videos to this session

Conversion Conference

England England, London

30th November to 1st December 2011

Tell your friends!


Time 9:30am10:15am GMT

Date Thu 1st December 2011

Short URL


Official event site


View the schedule


See something wrong?

Report an issue with this session