Thursday 1st December, 2011
9:30am to 10:15am
We think people make online decisions based on logic and rational thinking, but research on unconscious mental processing shows that whether people decide to register, buy, or take action on a site depends mostly on unconscious factors. Andre Morys will explore what neuroscience can tell us about the brain and the decision making process and explain how this impacts website conversions.
Sign in to add slides, notes or videos to this session