Thursday 1st December, 2011
11:30am to 12:00pm
When does a lower average page position actually deliver more conversions? How do people react and convert differently to text, image and video ad formats? What exactly is the relationship between Impression Share and Conversions? CEO of OnlineAdvertising.ie, Alan Coleman, will provide you with a key overview of campaign management and the effect it has on your conversion rates. This session will focus specifically on Google Ad Words and will therefore be of particular interest to those currently using the programme.
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