Thursday 1st December, 2011
11:30am to 12:30pm
E-mail marketers struggle hard to reach world-class opening rates. In another part of the corporate world Web site managers try to thrust conversion rates to new highs. The end result of this “un-cooperation” is run of the mill campaigns with no clear conversion objectives. John Ekman , aka Chief Conversionista, will try to bring the two together and explore how Conversion focused email campaigns could and should be set up.
Bring your own campaigns and ideas, throw them into the big email conversion blender of this session.
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