Thursday 1st December, 2011
1:30pm to 2:15pm
How many times have you presented to the board, for one of the Directors to turn round and say ‘But my view is ….’. Introducing the concept of CRO was a first step we took to move away from personal opinions and subjective discussions to objective decisions informed by testing. Paul will take you through the journey Domino’s Pizza has been on, also drawing on his time at Easy Jet to explain how best to sell in this approach to your organisation and how you can use it to optimise your website against business objectives.
Head of Commercial Systems, Domino's Pizza Group
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