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Content without context is useless. Content works best when it accounts for user behaviours, situations and the world around them. But how can it do that?
We'l discuss the methods of context analysis: Personal-Behavioural Context, Personal-Situational Context, and Ambient Factors, and we'll learn how to implement this research, to create the basis for a context-rich content strategy.
What you'll learn:
1. Why context is essential to content strategy.
2. How to integrate context analysis into your content strategy.
3. The methods of context analysis.
5th–7th September 2011