Sessions at Content Strategy Forum 2011 about Gamification

Tuesday 6th September 2011

• Gamification and content strategy

  by Corinne Schmid

  What do games have to do with content strategy? With business? More than you think.

  Gamification is the use of game design, dynamics and mechanics (in non-gaming applications) to improve customer engagement, brand awareness and brand loyalty. Progressive companies are gamifying their websites and business applications and they've seen increased customer participation and employee productivity.

  We'll explore Gamification: who's using it and how, what it means for our industry, and how to implement gamification into existing content strategy and design processes.

  Are you game?

  What you'll learn:
  1. What gamification means and its impact on content strategy.
  2. How gamifying your website could increase return visit by over 20%.
  3. How participation using game mechanics improves your web presence.

  • Content Strategy
  • Gamification

  At 9:50am to 10:10am, Tuesday 6th September

  Coverage slide deck