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What do games have to do with content strategy? With business? More than you think.
Gamification is the use of game design, dynamics and mechanics (in non-gaming applications) to improve customer engagement, brand awareness and brand loyalty. Progressive companies are gamifying their websites and business applications and they've seen increased customer participation and employee productivity.
We'll explore Gamification: who's using it and how, what it means for our industry, and how to implement gamification into existing content strategy and design processes.
Are you game?
What you'll learn:
1. What gamification means and its impact on content strategy.
2. How gamifying your website could increase return visit by over 20%.
3. How participation using game mechanics improves your web presence.
5th–7th September 2011