Sessions at Content Strategy Forum 2011 about Television and Content Strategy on Tuesday 6th September

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  • The "classic" content provider and the technological shift

    by Benjamin Fischer

    The "classic" content provider is the television. And with today's multiple domains - the technological shift - this model is changing. And it's changing rapidly.

    Businesses must experiment with new forms of interactive narration and communication, and that means new technological possibilities. How can we create good content for any time, anywhere and any device?

    We'll explore how this technological shift impacts how we produce, present and deliver content to our users, i.e. how we engage the conversation with them. We'll discuss how content strategy can put shape onto these fluid fields of content, technology, and interaction design.

    What you'll learn:
    1. How technology has changed content consumption
    2. How to engage users on multiple devices
    3. How to apply content strategy to interactive narration

    At 2:20pm to 3:00pm, Tuesday 6th September