Sessions at Content Strategy Forum 2011 about Methodology on Monday 5th September

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  • Content Strategy methodology: a DIY project

    by Melissa Rach

    Now that content strategy is widely recognised as a "real thing", we'll be expected to establish a methodology—a set of rules that defines our industry. A documented process that separates real practitioners from imposters. One true gospel that makes it clear when content strategy is done right. Or wrong.

    Yikes. Maybe we can have a secret handshake instead.

    In a field as diverse as content strategy, a one-size-fits-all methodology isn't necessary, realistic, or even desirable. In this session, Melissa will discuss:

    The concept of methodology,
    Tips for creating your own methodology,
    Techniques we can all share, and
    How diverse methodologies will benefit us all.

    At 9:50am to 10:10am, Monday 5th September