by Melissa Rach
Now that content strategy is widely recognised as a "real thing", we'll be expected to establish a methodology—a set of rules that defines our industry. A documented process that separates real practitioners from imposters. One true gospel that makes it clear when content strategy is done right. Or wrong.
Yikes. Maybe we can have a secret handshake instead.
In a field as diverse as content strategy, a one-size-fits-all methodology isn't necessary, realistic, or even desirable. In this session, Melissa will discuss:
The concept of methodology,
Tips for creating your own methodology,
Techniques we can all share, and
How diverse methodologies will benefit us all.
5th–7th September 2011