In a perfect world, every company has a content strategist. But often, it's web designers, not content strategists, who must orchestrate content production and integration.
We'll discuss which tools and techniques are most useful to a small team working with clients who have little content expertise. Sophie will share lessons learned from integrating content strategy into her own design process on several projects and how she got web designers to help their clients produce great content.
What you'll learn:
1. Which content strategy tools and techniques are most useful to non content strategists.
2. How web designers can incorporate some content strategy into the design process.
3. How to benefit from content strategy if you aren't a content expert.
5th–7th September 2011