Sessions at Content Strategy Forum 2011 about Digital Publishing on Wednesday 7th September

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  • Designing narrative content

    by Martha Rotter

    How can you be sure your content reaches the largest audience possible? By designing content for all contexts, that will reach your audience via any device, any phone, any laptop, anywhere.

    This workshop will discuss how to create a content strategy for narrative content. We'll explore how to tailor your content, as well as your editorial workflows, for different devices and audiences. We'll use Treesaver, an open-source content layout framework to illustrate narrative content principles.

    Publishing usually comes at the end of your content strategy, but by orchestrating your process for narrative content, you can ensure your stories, news, product descriptions, and more will be tailored for your audience wherever they are.

    What you'll learn:
    1. How to optimise workflow, production, and deployment for narrative content.
    2. How to use the technology behind narrative content.
    3. How to customise content for different contexts.

    At 1:30pm to 5:00pm, Wednesday 7th September