Monday 5th September, 2011
9:00am to 9:40am
The people who come to your website aren't interested in your content—they're interested in their task. They want to complete it quickly and easily, reading as little as possible. If you have a mature website, 90% of its content is probably useless. Worse than useless, it's annoying people and getting in the way.
Sadly, giving a website to a content professional is like giving a pub to an alcoholic. It's heartbreaking, isn't it? As writers who love words and big books, we have to remember that we are not the customer.
Gerry's presentation will discuss how to manage the tasks to make websites successful. He'll talk through his approach called Top Task Management. It will help you do two things:
1. Identify the top taks of your customers.
2. Measure how well these tasks are performing.
It's time to add task management to our content strategy repertoire.
Website top tasks management consulting for large organizations bio from Twitter
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