Monday 5th September, 2011
9:50am to 10:10am
Now that content strategy is widely recognised as a "real thing", we'll be expected to establish a methodology—a set of rules that defines our industry. A documented process that separates real practitioners from imposters. One true gospel that makes it clear when content strategy is done right. Or wrong.
Yikes. Maybe we can have a secret handshake instead.
In a field as diverse as content strategy, a one-size-fits-all methodology isn't necessary, realistic, or even desirable. In this session, Melissa will discuss:
The concept of methodology,
Tips for creating your own methodology,
Techniques we can all share, and
How diverse methodologies will benefit us all.
Vice President of Content Strategy at Brain Traffic. Content nerd. Twitter resister. bio from Twitter
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