Content Strategy methodology: a DIY project

A session at Content Strategy Forum 2011

Monday 5th September, 2011

9:50am to 10:10am (GMT)

Now that content strategy is widely recognised as a "real thing", we'll be expected to establish a methodology—a set of rules that defines our industry. A documented process that separates real practitioners from imposters. One true gospel that makes it clear when content strategy is done right. Or wrong.

Yikes. Maybe we can have a secret handshake instead.

In a field as diverse as content strategy, a one-size-fits-all methodology isn't necessary, realistic, or even desirable. In this session, Melissa will discuss:

The concept of methodology,
Tips for creating your own methodology,
Techniques we can all share, and
How diverse methodologies will benefit us all.

About the speaker

This person is speaking at this event.
Melissa Rach

Vice President of Content Strategy at Brain Traffic. Content nerd. Twitter resister. bio from Twitter

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Time 9:50am10:10am GMT

Date Mon 5th September 2011

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Books by speaker

  • Content Strategy for the Web

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