Keynote: The way forward: what's next for content strategy

If there's one thing we can all agree on, it's that businesses have problems with creating, managing, maintaining, and evaluating the effectiveness of their digital content.

Good news! That problem is only going to get worse.

Businesses that struggle to maintain their core website are now facing a dizzying array of new challenges. The hungry mouth of social media demands constant feeding. New mobile devices proliferate, and users expect apps tailored for each platform. Creaky and cumbersome content management technology struggles to keep up with the pace of publishing. And internal organisational structures, hiring practices, budgeting processes and incentive systems don't fit the realities of modern web teams.

We've got our work cut out for us as content strategists. Our efforts to build a community and gain attention for our practice have paid off. Now, the real fun—and the hard work—begins.

In this talk, Karen will outline some of the biggest challenges organisations face in dealing with their content—today, and over the next five years. She'll explain what matters most of our field, and what we can do as practitioners to fix the content problem.