Monday 5th September, 2011
12:30pm to 12:50pm
When you look at content strategy closely, you'll discover it runs through virtually every discipline—both online and off—from web development to service design to advertising. Once you understand the generic principles, you can apply content strategy anywhere you choose.
Eric will share his observations from over 20 years in the web industry that will shed some light on the interworkings of various web disciplines (including diagrams!).
Instead of positioning content strategy against other disciplines, let's use our talents to make it even better.
What you'll learn:
1. How content strategy overlaps with other disciplines.
2. How to apply content strategy in different environments.
Author. Flâneur. Curmudgeon. Business optimizer. Maker of millionaires. CEO of The FatDUX Group. bio from Twitter
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