Making sense of the (new) new content landscape

The app-internet? Mobile first? XML? Mobile device sales have surpassed those of desktop computers, but what does that really mean for our communication platforms? And is the web really dead? As content specialists, we are under ever greater pressure to create and justify long-term content publishing plans that embrace the new mobile world and meet financial goals. Erin looks at content choices (good and bad) made by real companies and breaks down the ideas to consider as you make—and sell—smart, sustainable online communication decisions.

What you'll learn:
1. The real data and case studies behind the "app-internet" trend.
2. Which changes in the web world are likely to have the greatest effect on our work, and how to make the most of them.
3. Field-tested arguments and guiding principles we can borrow from the people who brought us the modern web.