The language of software: the role of content strategy in software development

A session at Content Strategy Forum 2011

Call it a bubble, or the year investment got smart, 2011 marks the birth of hundreds of web applications all promising to be the Next Big Thing™. And content strategy should be part of it.

To ensure the growth and maturity of content strategy as a discipline, it must have a permanent role in software development, not as a closing phase or an isolated perspective, but as a significant contributor to the process. This contribution is two-fold: it should both create content for users to consume, and ensure that interfaces are designed for user generated content.

Supported by practical examples, we'll discuss where content strategists can make the difference between lifeless echo chambers, and thriving community websites; between confusing workflows, and fluid software.

What you'll learn:
1. How to speak the language of software development
2. How to implement content strategy processes into development ones
3. What makes for good content in applications that have little of it.

About the speaker

This person is speaking at this event.

Des Traynor

I give talks on UX Design, Data Visualisation, The Business of Start-ups, and Customer Acquisition and Retention. My full time job is COO & UX Lead at Interom.