Unless you're publishing blank HTML pages, you have content. But what's the value of your content? What content are you measuring, and is it achieving its goals? How are you allocating funding and resources for content, and why?
For many organisations these questions are answered by a "gut check" or worse—they aren't asked at all. Imagine what would happen if you knew that your images were outperforming your videos by 300%. What processes would you change? How would you reallocate funding? How much could you save on production and storage costs?
Marko will help you prove what content is and isn't working on your site by teaching a simple, proven, and repeatable process for understanding the goals of your content and creating easy-to-use success metrics.
What you'll learn:
1. Basic content measurement metrics.
2. How to align your messaging and measurement to your content goals.
3. How to set up a content measurement programme.
Content Analytics : content decision-making & performance management. Author, Speaker, Consultant, & Content Strategy Director @ HUGE bio from Twitter
Sign in to add slides, notes or videos to this session