Taking content strategy to people who already think they have one

A session at Content Strategy Forum 2011

Tuesday 6th September, 2011

9:00am to 9:40am (GMT)

Selling content strategy to a business that's never published before is one thing, but it's something else entirely to sell it to a traditional publisher who believes their established production and editing process will work just as well for digital as it does for analogue.

Martin will talk about how digital content strategy has changed editorial workflows and publishing processes at a business that has been publishing since 1821 - The Guardian.

What you'll learn:
1. How a traditional publishing business has adapted to digital content strategy.
2. How to distinguish between digital and traditional publishing.
3. How content strategists can differentiate their services from UXers and IAs.

About the speaker

This person is speaking at this event.
Martin Belam

Journalist / Designer. Runs http://emblem-digital.com/ bio from Twitter

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Time 9:00am9:40am GMT

Date Tue 6th September 2011

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