Tuesday 6th September, 2011
9:00am to 9:40am
Selling content strategy to a business that's never published before is one thing, but it's something else entirely to sell it to a traditional publisher who believes their established production and editing process will work just as well for digital as it does for analogue.
Martin will talk about how digital content strategy has changed editorial workflows and publishing processes at a business that has been publishing since 1821 - The Guardian.
What you'll learn:
1. How a traditional publishing business has adapted to digital content strategy.
2. How to distinguish between digital and traditional publishing.
3. How content strategists can differentiate their services from UXers and IAs.
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