Tuesday 6th September, 2011
9:00am to 9:40am
Content without context is useless. Content works best when it accounts for user behaviours, situations and the world around them. But how can it do that?
We'l discuss the methods of context analysis: Personal-Behavioural Context, Personal-Situational Context, and Ambient Factors, and we'll learn how to implement this research, to create the basis for a context-rich content strategy.
What you'll learn:
1. Why context is essential to content strategy.
2. How to integrate context analysis into your content strategy.
3. The methods of context analysis.
Director of Digital at SpartanNash. Enjoys thinking, neuroscience and making things relevant to what uses them.
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