Content is a critical business asset, but having too much content leads to disaster. Put your website on a diet—like Norwegian telco-giant Telenor, who reduced their content by 80%, resulting in increased sales, more self service, and improved customer satisfaction.
Ove will show how content-driven development drastically improves the quality of both the content itself, and the design and information architecture. He'll discuss why collaborating with information architects, interaction designers, and developers is crucial, and ask what lean and agile approaches can teach us about content strategy.
What you'll learn:
1. How to prioritise and define core content.
2. How to encourage learning and collaboration between writers in a big corporation.
3. Tools and tactics to avoid becoming an information dump for the rest of the organisation.
Senior innholdsrådgiver i Netlife Research. Kurser, coacher og skriver om webkommunikasjon. bio from Twitter
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