Gamification and content strategy

A session at Content Strategy Forum 2011

Tuesday 6th September, 2011

9:50am to 10:10am (GMT)

What do games have to do with content strategy? With business? More than you think.

Gamification is the use of game design, dynamics and mechanics (in non-gaming applications) to improve customer engagement, brand awareness and brand loyalty. Progressive companies are gamifying their websites and business applications and they've seen increased customer participation and employee productivity.

We'll explore Gamification: who's using it and how, what it means for our industry, and how to implement gamification into existing content strategy and design processes.

Are you game?

What you'll learn:
1. What gamification means and its impact on content strategy.
2. How gamifying your website could increase return visit by over 20%.
3. How participation using game mechanics improves your web presence.

About the speaker

This person is speaking at this event.
Corinne Schmid

Content Crazy: Strategy, Marketing & Mgmt. GamerDNA - Achiever, BrainHex -Daredevil Mastermind. Certified yoga teacher. Twitter goal: (re)tweeted by Guy K. bio from Twitter

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Time 9:50am10:10am GMT

Date Tue 6th September 2011

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