How web designers can stop worrying and learn to love content strategy

A session at Content Strategy Forum 2011

Tuesday 6th September, 2011

10:20am to 10:40am (GMT)

In a perfect world, every company has a content strategist. But often, it's web designers, not content strategists, who must orchestrate content production and integration.

We'll discuss which tools and techniques are most useful to a small team working with clients who have little content expertise. Sophie will share lessons learned from integrating content strategy into her own design process on several projects and how she got web designers to help their clients produce great content.

What you'll learn:
1. Which content strategy tools and techniques are most useful to non content strategists.
2. How web designers can incorporate some content strategy into the design process.
3. How to benefit from content strategy if you aren't a content expert.

About the speaker

This person is speaking at this event.
Sophie Dennis

Content & UX strategy consulting. Digital product management and leadership. Little-l-lean and little-a-agile. Running @digpenSW conference with @andycayenne bio from Twitter

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 10:20am10:40am GMT

Date Tue 6th September 2011

Short URL


Official session page


View the schedule



See something wrong?

Report an issue with this session