Tuesday 6th September, 2011
11:10am to 11:50am
Are you finding it difficult to sell content strategy to your organisation? If you’re enthusiastic about content strategy but fear that any grandiose plan will be squashed, here’s how to win over the doubters through stealth, using tangible, measurable success stories.
Look for a small, self-contained content project where the return on investment (ROI) is easy to establish, and then use it to build a business case for a broader content strategy initiative.
Catherine will use case studies from her work with clients like Autoglass, John Lewis, and Nokia, and other case studies from around the web, to show how anyone can make the case for content strategy in their organisation.
What you'll learn:
1. How to choose your first content strategy project.
2. Inspiring ideas you can borrow for your own micro content strategy projects.
3. How to make the business case for content strategy, and sell it to your organisation.
Digital copy with clarity and impact: on brand, on brief and on time bio from Twitter
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