Content strategy, content management tools, and the happy ending

A poorly designed content management tool leads to production bottlenecks, a constrained and overworked team, a diluted content strategy, and a lousy user experience.

But a well-designed content management tool allows content people to get on with what they do best instead of battling arcane technology they don’t care about. It allows content to be tracked, enhanced, and improved while the true value of good content is visible to everyone.

Kate will explore content strategies that embrace content management tools, discussing which tools to use, how to integrate them with your editorial staff, and who you need in the room. She'll share case studies from her work on large e-commerce websites.

What you'll learn:
1. Why, when, and how content management tools should be considered in content strategy plans.
2. Advantages and disadvantages of content management tools, particularly for e-commerce.
3. How to ensure that your content management tool works for your content strategy, rather than being constrained by it.