Tuesday 6th September, 2011
12:30pm to 12:50pm
People want great content. The question is: do they want it on your terms?
Users don’t always behave in the way we’d like them to, so we need to look beyond the spaces we control, to understand where relevant attention flows and what its appetites are. Only then can we design programmes that weigh-up the opportunities on- and off-site, and prioritise accordingly: content strategies for the social web.
In this session, we’ll consider how inputs like linguistic and network research and off-site content profiling can help reveal content opportunities. Charlie will outline how to apply this research to your content strategy, from discovery to implementation, discussing both the process and the team.
What you'll learn:
1. The nature of users’ attention through the web.
2. How to work with a cross-functional team to create platform-agnostic, wide reaching branded content.
3. How to implement a content strategy from a new kind of content analysis.
Content strategist at iCrossing UK. Part-time thickie. Likes birds. bio from Twitter
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