Tuesday 6th September, 2011
2:20pm to 3:00pm
When content strategy takes centre stage in an organisation alongside communications strategy, it increases efficiency and breaks down organisational silos.
Diana will explore typical activities and disciplines needed to meet the goals of a communications strategy, which depend on a variety of communication channels. By designing a channels matrix, we can see which channels merit their own content strategy, and what features of content strategy are common to all.
Instead of assigning content strategists to major channels like websites and intranets, a central team of content strategists can coordinate and monitor content delivery throughout the organisation. The ultimate objective is to help the organisation meet its communication and business goals, while measuring return on investment.
What you'll learn:
1. Why content strategy needs to support a communications strategy.
2. How a channels matrix can inform a content strategy.
3. How a coordinated content strategy can break down organisational silos.
Corporate communications, specialising in content strategy, director of DRCC bio from Twitter
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