Tuesday 6th September, 2011
3:10pm to 3:30pm
Content strategists are sorters by nature, which is useful when tackling a project, but problematic when it comes to shaping the discipline. In our efforts to distinguish content strategy from copywriting work, are we alienating would-be content strategists who—gasp!—love creating content in all its forms? And what of our now-bulging toolkit? Surely we are more than the sum of our spreadsheets.
Let’s take a step back to the days when we practised content strategy without having to put any single discipline’s name on the marquee. Back when strategy and creation shared the stage. Using real case studies from Facebook, Alicia will focus on the experience of the writerly content strategist while making the case for creative flexibility in every aspect of our work.
What you'll learn:
1. How to recognise projects that beg us to leave our deliverables at the door and reclaim our beginner’s mind.
2. See examples of projects that should appeal to the writerly content strategist.
3. Understand the risks of intra-disclipline typecasting.
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