Tuesday 6th September, 2011
3:10pm to 3:30pm
The tools of a content strategist can make content appear flat. Our meticulously-labelled Excel sheets, tree-structured CMS sidebars, and tabbed site maps squash each page, making contextual relationships invisible. But web content isn’t flat.
We'll consider an actual FAQ redesign project to demonstrate how easy it can be to underestimate the multi-dimensional facets of web content, as well how to avoid the pitfalls.
What you'll learn:
1. How to identify and think about the multi-dimensional aspects of your content.
2. What tools can help map, track, and manage multi-dimensional content.
3. Processes for using these tools in an actual content strategy project.
Content strategist @iqcontent, co-organiser @refreshdublin and sort-of poker player. Listening to D'Angelo on endless repeat.
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