Climb to Clout: Principles & Evaluation for Influential Web Content

A session at Content Strategy Forum 2011

Wednesday 7th September, 2011

8:30am to 12:00pm (GMT)

We're the only 2011 event to offer this workshop based on Colleen Jones' new book, Clout. This intermediate session will explain key principles of influence, and offer a practical approach to content evaluation. You'll apply lessons learned with exercises inspired by Colleen's years in the trenches. By the end of the 3 hour session, you'll:

  • Understand how to assess context quickly.
  • Know four principles of rhetoric and be able to apply them to web content.
  • Understand the difference between a data-driven and data-informed approach to evaluating content.
  • Ask the right evaluation questions and answer them with the right evaluation methods.

About the speaker

This person is speaking at this event.
Colleen Jones

Principal of Content Science. Author of Clout: The Art & Science of Influential Web Content.

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Time 8:30am12:00pm GMT

Date Wed 7th September 2011

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Books by speaker

  • Clout

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