Wednesday 7th September, 2011
8:30am to 12:00pm
We're the only 2011 event to offer this workshop based on Colleen Jones' new book, Clout. This intermediate session will explain key principles of influence, and offer a practical approach to content evaluation. You'll apply lessons learned with exercises inspired by Colleen's years in the trenches. By the end of the 3 hour session, you'll:
Principal of Content Science. Author of Clout: The Art & Science of Influential Web Content.
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