Communication planning and measurable persuasion

A session at Content Strategy Forum 2011

Wednesday 7th September, 2011

8:30am to 12:00pm (GMT)

How can we create meaningful communication platforms that are also workable? There are tools that can help.

The conversion map and matrix are tools that content strategists can use to create and maintain successful communications platforms. These tools define a way of drafting testable, tunable, correctly-paced and engaging communication.

This hands-on workshop will introduce participants to a fictional client and guide them through planning for persuasive content for the company, using these tools. You'll draft a plan for content creation, using a matrix of possible forms, audience goals, and staffing requirements. At the end, you'll have a document that you can use to create persuasive content for any occasion.

What you'll learn:
1. What the existing communication platforms are and how they work.
2. The tools that supplement communication strategies.
3. A persuasive content checklist.

About the speaker

This person is speaking at this event.
John Alderman

Founder of supereverywhere. Creative director and content strategist. Author of Sonic Boom and Core Memory. bio from Twitter

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Time 8:30am12:00pm GMT

Date Wed 7th September 2011

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