Getting customer service through social media to deliver tangible financial value is still easier said than done. But in searching for ROI are we simplifying the issue? Are there better metrics for your company's aims?
How should you measure the success of your social media for customer service? Some people suggest improving sentiment. Others brand loyalty. What about the traditional customer service success metrics like customer satisfaction, agent utilisation and time to resolution - Do these work in a post-Social Media world?
In this session you'll learn from the best. The team from TurboTax - Intuit will show you how ROI models are being applied to justify the effectiveness of social media customer service.
Finding the right balance: How do you identify and use the right metrics to match your organisations goals
Evaluating Your Initiatives: Is financial ROI the right metric to use - or not?
What KPI's should you set your customer service team - how to set tangible objectives
Social @ADP. Former pre-pro #ballerina turned habitual #runner. Love #learning, #outdoors, #travel & #tech. @techladymafia member. Opinions mine. bio from Twitter
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